Sales & Marketing

    PR / CommsBrand Manager / Content Lead

    Own the story end-to-end instead of pitching it to others.

    Typical timeframe
    3–9 months
    Effort to switch
    Medium
    Skills you already have
    3 transferable

    Skills you already have

    Lead with these on your resume and in interviews — they make this pivot a continuation, not a restart.

    Messaging
    Media relations
    Crisis comms

    Training options

    • •Brand strategy short courses (IDEO U, Section)
    • •Content marketing programs

    Certifications worth pursuing

    HubSpot Content Marketing
    AMA Professional Certified Marketer

    Resume repositioning

    • Show campaigns end-to-end with reach + business impact.
    • Highlight any direct ownership of brand voice or positioning.
    • Quantify earned media value alongside business outcomes.

    Your first 30 days

    1. 1Build a brand book / messaging framework as a portfolio piece.
    2. 2Apply to brand manager and content lead roles.
    3. 3Network with brand leaders on LinkedIn for informational chats.

    Resources

    Curated resources, programs, and links for this pivot are coming soon.

    Take a strengths assessmentBrowse the sales & marketing path